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Borat Sagdiyev (Sacha Baron Cohen), Kazakhstan's sixth most famous man—a leading journalist from the state-run TV network—makes a journey to learn about American life. Accompanied by his obese producer, Borat chases unsuspecting New Yorkers on the subway and streets for kisses—the traditional greeting in his homeland.
Plans for the documentary change when Borat encounters—on a late night rerun—his true love, CJ Parker, the character played by Pamela Anderson on TV's "Baywatch." Planning to marry this goddess Kazakhstani style (which involves a burlap bag), he tricks his producer into traveling to Los Angeles. They rip across America in an ice-cream truck, leaving behind a wake of freaky and explicit mayhem.