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Kyle Kingson (Alex Pettyfer) has it alllooks, intelligence, wealth and opportunityand a wicked cruel streak. Prone to mocking and humiliating "aggressively unattractive" classmates, he zeroes in on Goth classmate Kendra (Mary-Kate Olsen), inviting her to the school's extravagant environmental bash. Kendra accepts, and, true to form, Kyle blows her off in a particularly savage fashion.
She retaliates by casting a spell that physically transforms him into everything he despises. Enraged by his horrible and unrecognizable appearance, he confronts Kendra and learns that the only solution to the curse is to find someone that will love him as he isa task he considers impossible.
Repulsed by his appearance, Kyle's callous father banishes him to Brooklyn with a sympathetic housekeeper and blind tutor. As Kyle ponders how to overcome the curse and get his old life back, he chances upon a drug addict in the act of killing a threatening dealer. Seizing the opportunity, Kyle promises the addict freedom and safety for his daughter, Lindy (Vanessa Hudgens) if she will consent to live in Kyle's Brooklyn home.
Canadian Connection: Filmed in Montreal, Quebec.