Roger Willoughby (Rock Hudson) is a super salesman of sporting goods who sells fishing equipment but knows nothing about the sport.
Roger's boss Cadwalader (John McGiver) gets an idea from publicity director Abigail (Paula Prentiss) to enter him in a fishing contest, and the inept angler has a series of comic consequences before he wins the contest with some help from a bear. When Roger admits that his winning the event was merely luck, he turns in the prize and loses his job.
Roger eventually wins Abigail's heart and gets his job back. Howard Hawks directs this slapstick comedy with his typical flair -- witty dialogue and effective sight gags included.