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The director of Roger&Me is at it again! In The Big One, Michael Moore goes - camera in hand - from one Fortune 500 company to another asking why, despite posting higher-than-ever profits, corporations continue to downsize. He eventually gets to butt heads with the CEO of Nike, Phil Knight.

Moore's kamikaze style is both humorous and honest. His direct approach doesn't keep him from detouring along the way, trading guitar licks with Cheap Trick's Rick Nielsen.