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In the premiere trailer for the drama High-Rise, we're treated to an infomercial awash with classical music, clean, white lines and all-too-perfect imagery. It takes us through architect Anthony Royal’s (Jeremy Irons) luxury high-rise tower block and the various amenities with which its lucky tenants are bestowed—a supermarket, a spa, gym facilities, a swimming pool and even a school. Tom Hiddleston plays young Dr. Robert Laing, enjoying all the wonderful luxuries afforded to him in Royal’s high-rise, until we see flickers of imperfection.