Archie Williams is a 17-year old media geek who has become the most talked-about kid in school. Archie plans to kill himself - on camera - for a class project.
His announcement triggers a variety of reactions from his classmates, particularly Sierra - the most beautiful girl in school, his parents and a "Shady Bunch" of shrinks, doctors, pill-pushers, and counselors. Some are hoping to save him, some want to imitate him, others try to push him over the brink.
Archie films every moment of his high school experience, laying it all bare: realities of life, death, violence, sex, drugs, along with the intense media overload and hypocrisy that can assault and disorient even the most seemingly grounded teenager.